A creator-friendly glossary breaking down 70 essential marketing terms to help you better understand brand briefs, campaigns, strategy and performance.
A digital glossary featuring 70 marketing terms creators should know when working with brands, including terminology related to campaigns, content, advertising, performance, partnerships and the business side of creator marketing.
WHO IS THIS FOR?
Perfect for UGC creators, influencers, content creators and aspiring creators who want to better understand the terminology brands and marketing teams use throughout collaborations.
HOW IT WORKS
Download the guide instantly and keep it on your phone, tablet or computer as a quick-reference resource whenever you’re reviewing a campaign brief, communicating with a brand or learning more about creator marketing.
know the language
STOP NODDING ALONG WHEN BRANDS START TALKING MARKETING.
CPM. CTR. Whitelisting. Usage rights. Conversion rate. The creator industry comes with its own vocabulary — and understanding it makes navigating brand partnerships a whole lot easier.
70 TERMS. NO MARKETING DEGREE REQUIRED.
your creator cheat sheet
KNOW WHAT THEY’RE TALKING ABOUT
Build your marketing vocabulary so you can read briefs, discuss campaigns and communicate with brands with more confidence.
01
BRAND DEALS
Understand common terminology you’ll encounter while discussing collaborations, deliverables and creator partnerships.
02
CAMPAIGNS
Get familiar with the language brands use when discussing campaign goals, strategy and execution.
03
PERFORMANCE
Learn the terms behind metrics, results and the numbers brands use to evaluate content.
04
ADVERTISING
Better understand the terminology surrounding paid media, content usage and digital advertising.
inside the guide
70 TERMS. EXPLAINED SIMPLY.
No textbook definitions or unnecessary marketing jargon, just straightforward explanations created to help creators understand the language brands use.
this one's for you
YOU NEED THIS GUIDE IF…
BRAND BRIEFS CONFUSE YOU
You find yourself Googling terms while reading campaign briefs, emails or partnership details.
YOU’RE NEW TO BRAND DEALS
You’re starting to work with brands and want to understand the business and marketing language that comes with it.
YOU WANT TO KNOW YOUR STUFF
You want to walk into creator and brand conversations actually understanding what’s being discussed instead of guessing.
no more google searching
LEARN THE LANGUAGE BEHIND THE DEALS.
Keep 70 essential marketing terms at your fingertips and feel more confident the next time a brand brief, campaign or marketing conversation lands in front of you.
